Mil Genial replaced legacy keyword search — purchases from search jumped 39% YoY
A multi-country retailer on Shopify that turned its broken search bar into the store's highest-converting channel.
+39%
YoY purchases from search
~6×
Conversion vs non-search sessions
+22%
YoY revenue from search
+33%
More users adopting search
The problem: a search bar that couldn't understand its customers
Mil Genial operates across Uruguay and Paraguay with a diverse catalog of thousands of products. Their native Shopify search had the typical problems: regional slang returned zero results, typos eliminated relevant products, and complex queries like "gift for my mom under $50" produced nothing useful.
There was zero visibility into what customers searched for or what they couldn't find. The result: high-intent customers who used the search bar got frustrated and abandoned the site.
From keyword matching to agentic understanding
Hybrid semantic search
Combines vector and lexical retrieval to understand intent, not just exact keywords.
Multi-language with regional slang
The engine learned that 'championes', 'tenis', and 'sneakers' are the same — without manual configuration.
Automatic typo correction
Typos like 'runnig shoes' resolve silently without the customer ever noticing.
Catalog analytics
A dashboard showing frequent zero-result queries and improvement opportunities.
Deployed in days, not months. Plug & play integration with Shopify.
Measurable results, fair comparison
Data compares the same period year-over-year — same seasonality, same conditions.
+39% in purchases from search (YoY)
The search channel grew steadily. Comparing Q1 2025 vs Q1 2026, purchases originating from search increased 39%.
~6× higher conversion than non-search sessions
Users who search convert 6× more than those who browse without searching. SearchMind captures purchase intent at the exact moment.
+22% in revenue from search (YoY)
More purchases and better conversion translated into sustained revenue growth from the search channel.
Early impact data: in the first 90 days post-deployment, search-to-purchase conversion increased 51%.
"With Searchmind, we've achieved a remarkable improvement in conversion and customer satisfaction. This AI-powered search engine doesn't just fix the broken search experience — it drives a direct impact on our bottom line."
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