Stadium: more purchases with the same searchers
Sports e-commerce in Uruguay where the search channel generates 24% of total revenue and converts 2.3× better than non-search browsing.
+28%
Purchases from search
+33%
Add-to-carts from search
24%
Of total revenue from search
2.3×
Search conversion vs non-search
The problem: sports searches the engine couldn't process
In sports e-commerce, customers search in very specific ways: by sport, brand, size, activity type. "Trail running shoes size 10" is a perfectly reasonable query — but most search engines can't process it.
Stadium faced high abandonment rates among search users, multi-attribute queries that returned useless results, and no data to understand what products customers searched for but couldn't find.
Semantic search that understands sports context
Multi-attribute understanding
A search like 'men's trail running shoes size 10' is processed as a complete intent, filtering by category, gender, and size simultaneously.
Intelligent reranking
Products are ordered by real relevance, prioritizing available stock and popularity.
Actionable analytics
The dashboard revealed zero-result searches that informed catalog adjustments.
Results from day one
Fast deployment, positive indicators visible in the first week.
Deployed in days, not months. Native integration with Fenicio.
A channel that delivers outsized returns
GA4 data comparing two equivalent semesters of operation.
+28% in purchases from search
Transactions originating from search grew 28%, even with 3.6% fewer users using search. The improvement is engine quality, not volume.
+33% in add-to-carts from search
The purchase-intent signal grew 33%. More customers add to cart from search results — translating directly into more real sales.
24% of revenue, with 17% of sessions
The search channel generates nearly 1 in every 4 dollars of site revenue, using just 17% of total sessions. Without search, period sales would have been virtually the same as the previous year.
2.3× higher conversion than non-search sessions
Users who search convert 2.3 times more than those who browse without searching. Purchase intent is captured at the exact moment.
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